5 Steps to Identify Blog Topics that are Relevant to Your Audience
by Vipin Nirwal
Genuine audience, relevant content and realistic blogging goals contribute to content marketing success of a blog. Before writing, knowing your blog audience is the first step that you need to focus on for devising a complete and detailed content strategy. Evolving social media trends make your blog posts more interactive, demonstrative and appropriate when it comes to improve your blog ranking.
Here are top 5 effective steps to identify the right blog topics that sound relevant to your blog audience:
Step1: Gather relevant audience data:
To generate attractive blog posts, you need to work on collecting accurate and relevant web audience data. For this step, you should focus on one of the most popular posts of your blog liked by the global users. Following are the steps:
- Google analytics can help you in locating the most visited posts of your blog with the highest amount of visitors, the most engaged posts and the most valuable visits with respect to page views. Consider the top most 20% of these posts.
- Figure out the most shared or liked posts of your blog shared by the blog visitors. Keep only top most 20% of such posts.
Now, the data is gathered to consolidate above top 20% of the popular posts in order to eliminate duplicate data. Prepare a spread sheet with the following labels:
- No of Visits
- Visit Duration
- Shares in social networks
Step2: Review competitor’s most widespread posts:
This is the time to access the well-liked posts from your competitors to identify some following given significant statistics:
- Extensively shared posts on social networks such as Facebook, Twitter, Linkeldn and Google+
- The most externally linked posts that have gained the highest amount of links from other popular websites.
Merge these two lists to prepare a consolidated spread sheet with top 20% of popular posts from your competitors.
Step 3: Reader Community’s most liked and shared content:
Connect with your online reader community for identifying the most popular content posts that will help you constructing some variety content for your blog. Visit user forums, audience discussions and social influencers on prominent social media platforms to come up with interesting and engaging topics.
Now, generate a list of most viral and shared topics of social influencers and online user communities to prepare a list of popular data for devising future blog posts with following labels:
- External Links
- Linking Domains
- Number of Share on social platforms
Step 4: Top trending topics on Social Media:
You have a record of most popular content pieces that have performed better for you and for your competitors in the past. Now, organize the top- performing data or content posts that are getting viral recently into different areas and categories for generating a list.
Consolidate this list with this information:
- Content Type
- Share of Social Media Platforms
Step 5: Relevant Web Questionnaires:
This is a classy idea to gather stimulating content generating ideas for a blog. These are the interesting questions that brew into reader communities for fetching instant information or gaining knowledge. Many popular sites such as Quora can help you obtaining the top- voted topics to write some quality content on.
You can also encourage the readers to leave some attention-grabbing topics for your blog in the forum by asking a few relevant questions.
Likewise, there are many brain– storming ideas that can contribute to write some relevant and quality content pieces to engage online audience.