How Does Content Consolidation Can Help Boost Your Rankings?
Consolidating content is one of the best ways to increase the chances of getting attention and the chances of getting the desired rankings on search engines. It can also improve your link building efforts as several other sites will have one single version of your content to fall back on.
Also, it is user-friendly and content consolidation helps make it easier for users to find the location and information which they are looking for and it will also help you expunge underperforming content – which might be doing a lot of harm than actual good.
Only content does not ensure ranking. One can use Google Search Console and Google Analytics in order to identify which pieces of content are failing and the type of content which will help you reach your business goals.
Also Read: What Makes A High Quality Backlink?
So, if you are noticing that despite getting impressions, you are not getting many clicks, you need to change and tweak as far as content is concerned.
This is why consolidating content is important:
When users visit any website, they look for more than one answer, and hence, there should be all the answers present in one article. For instance, if someone has just started to think about buying a car, they will want to learn about the mileage, about fuel economy, special features, and what is the competition and other similar car models.
So, we suggest that instead of having multiple articles that speak about one question, it is better to focus and answer all questions as all the information is pertinent right through the year. This can reduce the amount of content and will also improve user experience by centralizing all the information which any user or customer may need on one page.
Always refresh the content on the page instead of creating a new page from scratch as the content might overlap and this might impede the rankings.