Mobile-First Indexing: What You Need To Know
Mobile is the present, it will also be the future. What this means that a website’s mobile version has been the one that should take preference, and Google has acknowledged this with mobile-first indexing.
Now, it might sound quite complex, mobile-first indexing is actually pretty simple to understand. Essentially, mobile-first indexing means Google predominantly uses the mobile version of the content both for indexing and ranking.
Mobile-first indexing is something that all SEO should understand completely. So, once you understand the nuances of this and all the key facts, it will then potentially impact the organic visibility of the site.
Also Read: This Is How SEO And Web Design Go Together
Here are the number of things which one should know about mobile-first indexing that can help you check your site for a whole host of issues and then fix them if they persist.
For starters, if you have already have moved over to mobile-first, you could have already seen a Google Search Console notification telling you so. However, if you have missed this notification, you can simply check this in a very easy way.
All you have to do is to load up Search Console and then run a URL inspection for one of your site’s pages by entering this into the text box which is at the top of your screen.
Now, there is one of the common misconceptions that people are confused pertaining to the mobile-first indexing announcement in 2016 and that, Google holds two indexes; a mobile index and a desktop index.
However, it is not true – there is only one index, but then mobile-first indexing relates to the Googlebot which crawls and indexes your site, not the index of web pages that Google holds.
However, the reality is that if websites have content that is equal content across their mobile and desktop sites, and hence, they are not likely to see any impact from moving to mobile-first indexing.
One can easily test your website’s mobile-friendliness using Google’s mobile-friendly test tool.
You can then enter the URL of a web page and then identify any mobile-usability issues that exist.